A better way to create online branding
Navistar Defense, part of the International® Truck family, is redefining what it means to be a defense contractor.
The company is known for making some of the most advanced military vehicles in the world. Our challenge was to create an effective interactive branding experience to promote the full range of complete life cycle support, services and capabilities. The Navistar Defense website solution is the multi-platform centerpiece of a global marketing campaign. With rich multimedia videos and 3D vehicle models, Navistar is able to demonstrate its capabilities and capitalize on its legacy of excellence.
- UI & UX Design
- Search Engine Optimization & Marketing
- Digital Content
- Video Production
A rich video experience with 3D vehicle models is at the heart of this multi-platform experience for one of the world’s leading truck brands.
Our strategic solution was to create a website that gives users 360° of access to information about all of Navistar Defense’s offerings—from engineering and manufacturing vehicles, to training, spare parts, and field service—creating a stronger connection to the international brand’s legacy of excellence.
The site features rich multimedia videos that showcase the capabilities and performance of Navistar’s vehicles. The high-quality videos use aerial photography from remote-controlled helicopters to capture images of vehicles in a wide variety of off-road terrains and mission conditions. The videos have been a highly popular feature to engage users and increase time on the site
New technologies were implemented to provide a virtual online test drive
In addition to the user controlled 3-D modeling, the site boasts a dynamic structure that allows users to sort and filter products by mission, terrain or armor level, which allows for highly-targeted searching.
The site’s fully mobile format allows for graceful scaling from computer to tablet to mobile phone, which is critical with about 1/3 of the audience using a mobile device.
The improved Navistar Defense site has set a new digital standard for defense contractors with its emphasis on multimedia, user engagement and multi-platform support.
Since launch, the site has experienced a significant improvement in key metrics such as visits, pageviews, and time on site. The videos have remained one of the most popular features of the site and the multi-platform approach has paid dividends as well. We invite you to take a test drive of the site for yourself.